Bulk Transcribe Instagram Reels: Put a Batch of Scripts in One Sheet

To bulk transcribe Instagram Reels, copy each Reel link into a plain list and paste the whole list into a transcriber built for batches. Transcripts in a folder are hard to compare. Move them into a spreadsheet, put the written caption of each Reel next to its spoken words, and a competitor account or a creator shortlist becomes something you can sort and filter.

Collect the links around a single question

Decide what the batch is for before you copy anything, then pick the Reels to match:

• Competitor research: a brand's last 20 Reels, to list the claims and offers it repeats.
• Creator vetting: 10 recent Reels from each creator on your shortlist, to compare how each of them delivers lines on camera.
• Swipe file: the Reels you saved over the past month, turned into searchable text.
• Cross-platform check: a creator's TikToks and Reels in the same list, to find out whether they post the same script on both.

On a computer, open each Reel on instagram.com and copy the address from the browser bar. Paste the links into a note, one per line. Remove profile links and photo posts, since a transcriber needs a video post with audio.

Run the batch

UGC Script takes up to 50 links pasted into the box at once, transcribes them in order and exports the finished batch as .txt or .csv. Reels and TikTok links can go in the same list, and the tool drops duplicate links before the run starts. The free plan covers 5 videos a day, or 10 once you add an email address, so a 40-Reel batch needs a paid plan or several days.

Open a few transcripts before you sort anything and check brand and product names against the videos. If a product name comes out misspelled, every filter you run on that name later will miss rows.

Lay out the sheet

In Google Sheets, open a blank sheet and click File, then Import, then pick the CSV (Google Docs Editors Help). Columns A to G hold url, platform, author, title, duration in seconds, language and transcript. For a Reel, the title column holds the caption the creator wrote under the post. Add these columns next to them:

Column	What goes in it	How to fill it
H: Word count	Length of the spoken script	=COUNTA(SPLIT(G2," "))
I: Words per second	Speaking pace	=H2/E2
J: Opening line	The first spoken sentence	By hand, from column G
K: Offer in caption	Code, price or link mentioned in the caption	By hand, from column D
L: Offer spoken	Yes or no	By hand, from column G
M: Angle	Problem, demo, comparison or story	By hand

SPLIT treats consecutive spaces as a single break by default, so a double space in a transcript leaves the word count unchanged (Google Docs Editors Help). If the duration is blank for a row, fill it in from the video so the pace formula works.

Compare the spoken script with the caption

Read columns D and G side by side for each Reel and sort the batch into groups:

• The offer is spoken and also written in the caption.
• The offer appears in the caption only, and the creator talks about the problem on camera.
• The offer is spoken only.

Count the Reels in each group for every brand in the batch. With those counts in front of you, you can decide whether your brief asks the creator to say the offer aloud or leave it to the caption. Sort by the language column as well, so Reels in another language go to translation before you share the sheet.

Use the sheet

• Briefs: paste two or three openings that fit your product as references, and mark the part the creator keeps (the situation) and the part they change (the wording).
• Creator direction: send the creator the word count and pace of the Reels you liked, so their read fits the same length.
• Swipe files: keep the url column, add a column for why each Reel went in, and search the transcript column by keyword when a new brief comes in.

The same method for TikTok, with more on reading the sheet for patterns, is in Bulk TikTok Transcripts.